Client acquisition3 min read
What a website costs in Montréal
Québec's price brackets hold in Montréal too — what changes is the competition, the bilingual stakes, and what a dense market buys.
I run my studio out of Villeray, in Montréal — not a "service area" listed on a coverage map, an actual address I work from every day. This guide assumes you have already read, or can read, the general Québec market brackets: $0 to $500 for do-it-yourself, $500 to $3,000 for a freelancer adapting a template, $3,000 to $8,000 for custom studio work, $8,000 and up for e-commerce. Those numbers do not change because a client's postal code starts with H instead of G. What changes in Montréal is three concrete things — not the base price, but everything around it.
More studios means more diligence, not a better price
Montréal has the highest concentration of web agencies and freelancers in the province. That is not a problem by itself — more choice, in theory. In practice it means you will get several quotes that look alike on the surface (same bracket, same jargon) for very different scopes. Two $5,000 quotes can cover a full landing site with separate French and English versions on one hand, and a single page with machine translation pasted on top on the other. The question that protects you here more than elsewhere is not "how much" but "what is actually included, and in which language." Compare scope line by line before you compare the total.
What a dense market buys more of
Montréal commercial rent is among the highest in the province, and downtown, the Plateau, Villeray, Mile End, and Old Montréal pack in a density of restaurants and retail you do not see in the suburbs or in smaller regions. When the physical storefront is expensive and small, the website is often the only storefront that can actually grow without paying more rent — which means, here more than elsewhere, a steady request for options that make the visitor do something rather than just read something: online ordering, booking, a full shop. In my own tiers that maps to the booking add-on ($900), the online shop add-on ($2,000), and an extra language ($800) — full pricing for every option is here. A professional office or clinic in the Plateau competing against a neighbouring clinic with smooth online booking does not have the luxury of a plain brochure site; that is often what pushes a Montréal project toward the top of the "custom studio work" bracket rather than the bottom.
Bilingual matters more here
Bilingual is not optional anywhere in Québec for a business that wants to be found by everyone, but Montréal has the densest anglophone and allophone customer base in the province — more than anywhere else in Québec, skipping English closes a door your Montréal competitors have already opened. Law 96 requires French to be markedly predominant; it does not require dropping English, and a studio that builds both as two real pages instead of a machine translation pasted on top gets that right from the start.
The price does not move — the right question does
If you are in Montréal, keep the brackets and the five questions from the provincial guide — they still hold. Add this one, specific to a dense market: ask to see mobile screenshots from projects already shipped in a context comparable to yours, not mock-ups. A site that works for a clinic does not carry the same constraints as one for a retail shop, and in Montréal, both compete directly for the same time-pressed customers.
Want to see what that looks like for your business specifically? The Montréal page covers the studio, the process, and pricing for the city.
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