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Clinic website in Québec: what your order allows

Patient testimonials, before-and-after photos, discounts and prices — what the professional codes allow on a clinic site, with the articles.

A patient compares two clinics on his phone. The first shows three testimonials and a before-and-after photo. The second explains the treatments, the fees and how to book. He calls the first, because it feels more human. What neither he nor the clinic knows is that those testimonials may be a professional misconduct offence.

This guide is for dental, physiotherapy, chiropractic and aesthetics clinics in Greater Montréal and across Québec. It summarises what the codes of ethics allow on a website, what the site costs, what 344 local listings analysed in June 2026 show, and the two Québec laws that apply. It is not legal advice: your order is the authority, and the articles are cited so you can read them.

What a clinic site must do

Job Feature Why
Explain the services One page per service, in plain language The patient searches "how long", "does it hurt", "is it covered".
Say who treats you Name, title, permit or registration number where the order requires it Trust comes from verifiability, not superlatives.
Take appointments Online booking or a form, with a stated response time A form with no promise of an answer is a black box.
Answer money questions RAMQ or private insurance coverage, direct billing, cancellation policy This is what makes people hesitate before calling.
Get them there Address, parking, transit, accessibility Especially for clinics outside downtown.
Protect information A privacy notice at the point of collection A health form collects sensitive information.

Open your site in a private window, like a patient who does not know you. Look for the price of a consultation, the practitioner's training, and what happens to your data. If one of the three is missing, that is your first fix.

What your order allows on the site

Rules differ from one order to the next, and many clinics copy the page of a clinic in another profession. Here is what the codes say, with the articles.

Profession Testimonials Comparative advertising Prices and discounts
Dentists Prohibited, including in any public communication (s. 3.09.10) Prohibited (s. 3.09.03) Regulated: regular price, nature of the service, materials, included services, minimum 90 days (s. 3.09.07 and 3.09.08)
Physiotherapists No explicit prohibition in the code consulted: confirm with the OPPQ Prohibited (s. 90) Rebates, discounts and free services prohibited (s. 73, para. 6); prices regulated (s. 84)
Chiropractors No explicit prohibition in the code consulted: confirm with the order Prohibited (s. 11) Regulated: the service must come before the price, which stays in force 90 days (s. 16)

For dentists, the testimonial rule is the most misunderstood. It does not only cover praise for a treatment: a patient writing "my smile is transformed" falls under section 3.09.10. The order also states that information in the patient record, including x-rays and models, belongs to the patient and cannot be published without explicit written consent (ODQ social media guidelines). A before-and-after photo therefore needs that consent, and must not promise a result.

For physiotherapists, the surprising rule is the ban on promoting a rebate or a free service (s. 73, para. 6). A "first session free" banner is not allowed, even though the practitioner may decide case by case not to bill.

Two practical consequences for how the site is built. First, do not reuse a "clinic" page template bought online: it almost always contains a testimonial section. Second, have the page reviewed by whoever handles ethics in your clinic before it goes live, and keep a copy of every published version: several codes require advertising to be kept for years.

Patient data

An appointment form, an intake questionnaire or a clinic newsletter collects health information, which Law 25 treats as sensitive. Three concrete requirements:

  • a clear notice at the point of collection, before the patient fills in anything;
  • explicit consent for sensitive information, and separate consent if you use it for another purpose;
  • a privacy policy reachable from every page, naming the person responsible for the protection of personal information.

The point most clinics miss: advertising pixels. A Meta or Google pixel installed on a booking page sends the event to a third party. If that event can reveal a health condition, it has to be documented and limited. The full list of obligations is in the Law 25 guide.

French comes next. A clinic must offer a complete French version of its site, booking flow included. That is the subject of the Law 96 guide.

What 344 local listings show

In June 2026 I pulled 344 Google Maps listings through the Places API for dental, physiotherapy, aesthetics and chiropractic clinics in Montréal, Laval, Longueuil, Brossard, Repentigny and Pointe-Claire, then analysed each site's homepage.

  • 13% (46 listings) had no website, or only a social profile.
  • Of the 298 sites, 140 ran WordPress and 52 ran Wix, Squarespace or GoDaddy.
  • The median mobile PageSpeed score was 58; 27% scored under 50.
  • An analytics tag was present on 63% of sites, the highest rate of the six sectors I surveyed.
  • The median listing had 61 Google reviews.

Clinics already measure, but they mostly measure ads. What the site almost never says is how many visitors looked for a price, insurance coverage or a wait time and then left. A clinic site is judged on the appointments it produces, not on visits.

The limits: the Places search returns what Google ranks, not every clinic in those cities. One PageSpeed run per site. A tag on the page does not prove it is configured correctly. No clinic from the scan is named.

What it costs

My prices are public on the pricing page, before tax:

  • Landing site, CA$3,500: services, team, contact details, an appointment request form, French and English.
  • Custom site, CA$5,500: if your team edits services, practitioners and availability itself.
  • Add-ons: integrated booking CA$900, third language CA$800, content migration CA$700.
  • Care: CA$150 a month on the landing tier.

A clinic that already uses booking software (Jane, Clinique Plus, another) does not need a second system. The site explains, reassures and sends people to the tool already in place. That is the CA$3,500 plan. Custom booking makes sense when the software charges per appointment or cannot do French.

Market ranges across all providers are in the guide to website costs in Montréal.

Audit your current site

  • No patient testimonials, or written confirmation from your order that they are allowed.
  • No before-and-after photo without written consent and a note that results vary.
  • Prices, if shown, follow your code's rules (included services, validity period).
  • Every practitioner is presented with the exact title and permit number where required.
  • The booking flow exists in French, in full.
  • A privacy notice appears before the form is submitted.
  • Advertising pixels on health pages are documented.
  • The homepage scores 50 or more on PageSpeed Insights, mobile.

If you want an outside read on yours, book a 15-minute call. I will tell you what is a design issue, what is an ethics issue, and what your order needs to review.

Sources

Pages read on 22 October 2026.

Stanislas Molveau

Founder, Molveau Studio

I design and build web and mobile products, and write these guides from teardowns of real apps rather than theory.

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